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Shop by Concern
Built around what your skin needs.
Six concerns, six focused edits. Start where your skin is.

For the spots that linger after everything else heals.

Calm breakouts without wrecking your barrier.

For skin that's thirsty no matter what you feed it.

Gentle enough for the skin that reacts to everything.

Firm, smooth, and glow — without the harshness.

Smaller-looking pores, less 3pm shine.
Shop by Ingredient
The botanicals that built K-beauty.
Most-Loved
Best Sellers
Abib Collagen Eye Patch Jericho Rose Jelly
- $21.00
- $21.00
- Unit price
- per
Beauty of Joseon Relief Sun : Rice + Probiotics (SPF50+ PA++++)
- $21.00
- $21.00
- Unit price
- per
Mixsoon Centella Mask Pack (5-Pack)
- $15.00
- $15.00
- Unit price
- per
Skin1004 Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++
- $22.00
- $22.00
- Unit price
- per
TIRTIR Milk Skin Toner
- $14.00
- $14.00
- Unit price
- per
Round Lab 1025 Dokdo Water Gel Mask Sheet
- from $4.00
- from $4.00
- Unit price
- per
Mary&May Tranexamic Acid+ Glutathion Eye Cream
- $16.00
$25.00- $16.00
- Unit price
- per
Mary&May Idebenone Blackberry Intense Cream
- $19.00
- $19.00
- Unit price
- per
Cica · Calm · Recover
Half our catalogue is centella for a reason.
Centella asiatica — 'cica' — calms visible redness and helps stressed skin recover. It's Korea's most-loved soothing botanical, and the backbone of our curation.

Bundles
Routines, pre-built.
From Our People
Real routines, real results.
4.8★ average across 650+ reviews on our best-sellers.
I've been using it for over a year and love how it makes my skin look. I'm 54 with mature, dry skin — it soothes and hydrates as stated, no scent, not tacky.
I've tried more serums than I care to admit, but this is one of the few that genuinely made a difference — and quickly.
My favorite facial sunscreen. I've used it for years and will only use this one — goes on cool and smooth, never greasy, no breakouts.
Honestly impressed with the results. I have combination skin that leans dull and uneven, and this has made a real difference.
Very effective. It makes my skin look glossy and hydrated — and it's fading my dark spots.
This oil removes blackheads and clears my pores — and my sensitive skin doesn't react the way it does to other cleansing oils.
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